Univers Motors Premium introduces its new Ferrari showroom in Aïn Diab, Casablanca

Univers Motors Premium, the official Ferrari dealer in Morocco, announces the official opening of its new showroom located in the heart of Aïn Diab, close to the Corniche and in one of the city’s most iconic and dynamic districts, at 96 Boulevard Driss Slaoui.

The inauguration evening, brought together loyal clients, public figures, key players from the business world, and specialized journalists, highlighting the significance of this event for the Moroccan luxury automotive market.

Guests had the opportunity to discover the showroom universe in preview, as well as two Ferrari novelties: the Ferrari Amalfi and the 849 Testarossa, presented for the very first time in Morocco. Other iconic models, such as the Daytona SP3 and the 488 Challenge EVO, were also on display, making the evening a truly unique and memorable experience.

A next-generation showroom

Spanning two levels, the showroom embodies Maranello’s international standards. Its refined architecture, noble materials, and advanced display technologies create a unique atmosphere that reflects Ferrari’s DNA: excellence, innovation, emotion, and passion.

From the moment guests enter, a bright and elegant space showcases the latest Ferrari models, enhanced by a contemporary and sophisticated design. The configuration atelier allows clients to fully personalize their vehicle by selecting every detail — materials, colors, and finishes — to create a truly bespoke model. This spacious area, fully aligned with Ferrari standards, offers a rare and immersive experience, faithfully replicating that of the Maranello factory.

Beyond vehicle exhibition, the showroom is designed as a living and meeting space for enthusiasts, conveniently located close to their places of work or residence. A VIP lounge encourages exchanges between the brand and its clients, while an immersive delivery area — featuring a personalized sound and visual experience — ensures that every vehicle handover becomes an unforgettable moment.

The lower level is dedicated to the Ferrari Approved pre-owned program, offering visitors the opportunity to appreciate each model with the highest level of expertise and attention.

A strong signal for the Moroccan market

Ferrari thus strengthens its presence in the Moroccan market by establishing itself in a strategic area of the city and by developing a showroom that meets the highest standards of the brand’s global network

Univers Motors Premium looks forward to welcoming the great Ferrari family — loyal clients and passionate admirers of Italy’s finest sports cars.